Tracking QA guides
Practical checks for Google Analytics 4 and Meta Pixel tracking that you can do in the browser, before the numbers reach your reports.
GA4 and Meta Pixel purchases don’t match? Check what the browser sends first
Why GA4 and Meta report different purchases, which differences are expected, and a browser checklist to find the ones your tags cause.
How to check a GA4 purchase event: a QA checklist
The parameters a GA4 purchase needs, how to read them in Chrome DevTools, and a checklist to test your ecommerce tracking before it reaches your reports.
How to check Consent Mode v2 in the browser
Check Consent Mode v2 defaults, updates and GA4 request signals, and test whether Meta Pixel follows advertising consent.
Why GA4 DebugView is not showing events and how to fix it
Learn how to check if GA4 is sending events, why they might not appear in DebugView, and how to verify debug signals and consent states in Chrome DevTools.
How to check Meta Pixel event parameters in the browser
A guide to inspecting Meta Pixel standard events like Purchase and AddToCart in Chrome DevTools, verifying values, currencies, and deduplication IDs.
How to check server-side tagging from the browser
Learn how to inspect GA4 requests sent to your tagging server endpoint and what information is visible in Chrome DevTools when using server-side tagging.